Business Development Manager

2200021D Requisition #

Business Development Manager - Prince of Wales Private Hospital

  • Full time role
  • Supportive environment
  • Located close to public transport


About the role

An exciting opportunity exists for an experienced Business Development Manager to join Prince of Wales Private Hospital. Full time or Part Time hours will be considered for the right candidate.

The Business Development Manager will work collaboratively with the General Manager, Local Executive Team & Head Office Corporate Affairs team to develop and implement marketing plans for the Hospital and its specialists.

The successful candidate will work to identify opportunities and generate leads for service and referral growth whilst being the conduit between new and existing specialists, referrers (including GP Clinics) and patients.  You will also work on producing and distributing engaging marketing material, alongside organising General Practitioner events and CPD evenings and engaging in face to face lead generation.


About Us:

Prince of Wales Private Hospital is a leading high-level tertiary healthcare facility that specialises in acute surgical and maternity services and is one of Sydney's leading private hospitals.

Located in the heart of Randwick, we share a campus with Sydney Children's Hospital, Prince of Wales (Public), and the Royal Hospital for Women. This provides a unique opportunity for collaborative treatment programs and advanced medical and surgical care not usually available in smaller private facilities.


As a Business Development Manager your responsibilities will include:

  • Developing an effective annual business growth and local area Marketing Plan, for approval by the General Manager (GM) and the Strategic Marketing Manager
  • New VMO identification as defined by the GM and introduction of specialists to GP’s
  • Promoting the increased utilization of the services through both new and established referral bases, with particular focus on GP network and identification of new specialists
  • Build referrals through a continuous schedule of visits complemented by on-line presence, to GP and other direct referral opportunities introducing and profiling new opportunities
  • Maintaining a record in CRM of all interactions and touchpoints with GPs, Practice Manager’s and VMOs in order to present an accurate and timely view of your business development pipeline and forthcoming opportunities. The Head Office Corporate Affairs function will support you in creating dashboards and the timely and effective reporting of your CRM data
  • Establish and facilitate an engaging, effective GP, Practice manager and VMO educational / marketing program (including VMO profiles); signed off in advance with the GM based on the hospital key specialties for promotion as agreed in the Marketing Plan
  • Co-ordinate opportunities for relevant external sponsorship (suppliers) of relevant events for GPs and Specialists
  • Work with the executive team to grow current specialty streams and explore and support delivery of innovative new product and service opportunities
  • Implement the business growth and local area Marketing Plan in coordination with the national marketing team, supported by established advertising templates, tool kits and processes.
  • Work with the Head Office Corporate Affairs function to ensure we use consistent on-line and print templates, support the GM with local internal, VMO and stakeholder communications based on these templates and update and maintain the website and social media channels in a timely and accurate manner for Prince of Wales Private Hospital.


Selection Criteria           

  • Strong awareness of trends in and knowledge of healthcare and health service delivery
  • Marketing & Sales experience
  • A Proven ability in business development and successful relationship building
  • Demonstrable experience in strategic and operational planning
  • Ability to identify, develop, implement and promote new services
  • Experience in digital marketing and social media management
  • High level interpersonal and communication skills
  • Strong customer service skills
  • Excellent time management and prioritisation skills
  • Ability to work in a multi-disciplinary environment
  • Ability to manage a dynamic and changing environment
  • Demonstrated experience working in a self-directed environment.


Selection Criteria -  Desirable    

  • Appropriate tertiary qualifications
  • Prior knowledge of the Private Healthcare Industry will be highly regarded
  • Prior experience in a Pharmaceutical sales or direct to GP sales background will be highly advantageous
  • Proven experience with CRM


Why Healthscope?

When you join Healthscope, you become part of our Community of Care.

Our people are at the heart of our organisation - no matter the role, every day our people make a difference to the lives of our patients and their families. As the only national private hospital operator and healthcare provider in Australia, our 42 sites are supported by our central Support Office, enabling them to provide an exceptional experience for the communities we care for.

You’ll also benefit from:

  • Discounted health insurance
  • Continuous professional development, education & support provided to encourage growth

We pride ourselves on working with talented, passionate and caring people to ensure our patients receive the highest quality care and experience during their stay with us. 

We support each other, share learnings, celebrate successes and face challenges together.

Come and be the difference in our patient's lives.


Applications close: 12th August 2022

To Apply: Please click on the 'Apply' button below to be taken to our online application form. Please include a cover letter and your CV along with the contact details of 2 professional referees

More InformationOur commitment to quality and safety for our patients, staff and visitors is our highest priority. Applicants will be required to provide a current National Police check prior to appointment and persons in patient contact roles will be required to provide proof of immunity to specified infectious diseases as a Healthcare worker under NSW Health Policy “Occupational Assessment, Screening and Vaccination Against Specified Infectious Diseases”, including evidence of 2x doses of COVID-19 Vaccination.

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